He Is Legend: "Heavy Fruit" Album Trailer

He is Legend

PROJECT

Produce an album trailer for He Is Legend's album 'Something Witchy,' that draws on the overall album theme.

TARGET USER

Current and potential fans of the band who are inclined to enjoy their macabre and somewhat sinister style.

SOLUTION

The witchy theme was evoked through the video footage of a woman putting together spells to entice an unwitting victim. A black and white monochromatic feel was pursued, punctuated by splashes of red to draw attention to the poisonous danger beneath the witch's seductive veneer. Creepy animals also haunted the periphery of the piece to inject a crawling feeling of foreboding.